ONE RAFFLES PLACE
Criámos uma nova campanha para o centro comercial, inspirada na sua assinatura de marca: “Enjoy a little something every day”. Situado no coração do distrito financeiro de Singapura, mas frequentado por um público diversificado, o conceito foi desenvolvido com uma estética forte e moderna, com o objetivo de seduzir através de objetos desejáveis. Como cada impulso de compra nasce na nossa mente, a campanha estabeleceu uma ligação direta com a assinatura, reforçando o modo como pequenas experiências diárias podem transformar o cotidiano. Além disso, a campanha foi concebida para formatos de grande impacto, especialmente para ser exibida na prestigiosa corrida de Fórmula 1 em Singapura.
We created a new campaign for the shopping mall, based on its brand signature: "Enjoy a little something every day." Located in Singapore’s financial district but attracting a diverse audience, the campaign was developed with a bold, modern visual style designed to seduce through desirable objects. Since every purchasing impulse originates in our mind, the campaign forged a direct connection with the signature, emphasizing how small daily moments can transform everyday life. The advertising was also designed for impactful formats, specifically for display during Singapore’s prestigious Formula 1 race.
CHALLANGE - To create a new campaign for the shopping mall based on its brand signature: “Enjoy a little something everyday”
SOLUTION - Located in Singapore’s financial district but visited by a transversal public, the campaign was created with a strong and modern visual that aimed to seduce the audience with desirable objects. Every buying impulse is driven from our mind, and thus the connection with the shopping mall’s signature was created. The advertising was even developed for formats to be displayed in Singapore’s Formula 1 race.